A Management Guide to Managing 21st Century Marketing
Executive Management of Marketing is under pressure! Many argue that senior management and directors are struggling to keep up with the pace and speed of change in business development. It has never been more important for management to take back leadership and set direction and manage the course of their operations.
Joan will provide an overview of modern marketing management that will give you the tools and the confidence to stay true to your business objectives. Her concepts will enhance your leadership where youthful enthusiasm for the next great thing in marketing can actually be a distraction from your core business objectives.
Joan MacDougal is an exceptional businesswoman. Throughout her career, she has demonstrated broad-based and visionary thinking with a natural and innate capability to bring investigation and innovation to successful business outcomes.
From a career in Telecommunications where she found herself playing an important role in the deregulation of the Australian Telecommunications Industry, to running a $9b USD business for American Express across the Pacific, Joan is a trailblazer.
Joan defines herself as a strategist because she can look at any situation, sum up all the parts and build a successful outcome. She is a strong advocate for understanding the key business function of marketing and the role it plays in organizational success. All too often she is frustrated when businesses pigeon-hole marketing to the Mar-Comms function and then wonder why their business is underperforming.
In recent years Joan has worked successfully for businesses in the Australian Fresh Produce Industry, Higher Education, Manufacturing, FinTech and more...
A light lunch will be served at 1pm and a cash bar will be operating. The discussion will commence at 1:30pm. Gentlemen are required to wear suit and tie, with ladies required to dress accordingly, (dress or slack suit).
UUSC is located at 25 Bent Street, Sydney 2000.